In a similar vein, the NHL began using its ESPN partnership to market players to a much larger, more diverse audience. The goal was clearly to emulate the network's highly successful "Inside the NBA" program, which thrives off the popularity and banter of its well-established hosts and has transcended into must-see pop-culture content. Personality figures like Paul Bissonnette and Henrik Lundqvist signed on, as well. Shortly after acquiring the rights to 72 regular season NHL games - as well as the Winter Classic, a split portion of playoff rounds, and alternating rights to the Stanley Cup Final with ESPN - TNT announced the hiring of Wayne Gretzky as its lead studio analyst. "Not only will this groundbreaking, seven-year deal enable the NHL to benefit from the incomparable power, reach and influence of The Walt Disney Company and ABC/ESPN, it sets a new standard in delivering our game to the most passionate and tech-savvy fans in sports in the ways they now demand and on the platforms they use," NHL Commissioner Gary Bettman said in a statement when the deal with ESPN was announced. Signed Connor Bedard jersey sells for mind-blowing price at charity auction
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